2

Cartographic Process

In this section, you will learn about the data, the perception properties, and the visual variables of thematic map.

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Figure 1. The cartographic communication process,
based on “How do I say what to whom, and is it effective?”

Figure 2. Data Types

1

Know about your data

As you can see in Figure 2 beside, the type of data can be differentiated to Quantitative and Qualitative.

-Quantitative data
→ the example in thematic map: Population density, Export and Import, The distribution of a specific language Native speakers

-Qualitative data
→ the example in thematic map: Countries name, Languages spoken in a specific region, Favorite food from a specific area

2

Know about the perception properties

From Figure 3, we know that Bertin in his book Sémiologie graphique (1967) defined perception properties of visual variables into 4 categories below:

- Selective: easily separated as an obvious symbol from the group symbol based on the contrast

- Associative: easily recognized as a group of symbols despite other differences

- Ordered/Ordinal: easily perceived as a rank or an order of symbols

- Quantitative: able to give estimation of numerical difference between symbols

Figure 4. Visual variables and their syntactics. Figure derived from Bertin (1983), MacEachren (1995), and MacEachren et al. (2012). by Roth (2017)

3

Know what visual variable you need

What is visual variable?
Visual variable is the way where we can control the symbolization of our data in a map (wiki.gis.com).

There is a strong correlation between the data that we have and the perception properties of visual variables. (Living Textbook of ITC-University of Twente)

In the figure 4, we can see that there are more visual variables and its perception properties. We need to know which visual variable suits to the nature of our data. (Thematic Map Tutor by Köbben, B. (2018))

Match the visual variables with perception properties

Selective

Associative

Ordered

Quantitative

Check your answers

Size
▪️ ◼️ ⬛
Color value
🏿🏽🏻
Orientation
⬆️ ⬇️ ➡️
Texture
🥅 🏁 🗑️
Color Hue
🔴 🟡 🔵
Position
🌍 🌎 🌏
Shape
🔵 🟦 🔷

Match the maps with their symbols' visual variables

Color Hue

Size

Color value

Position/Location

Check your answers

Map source: Map Maker by National Geographic

Common Map Types


After the quiz of this page, you can choose which common map type from the table you want to learn first.
# Thematic Map Type Data Type Symbol dimensionality Most commonly applied visual variable
1 Choropleth Map

Quantitative Area Color value
2 Proportional Symbol Map

Quantitative Line (bars), Area, Volume Size
3 Flow Map

Qualitative and Quantitative Line Size or Color Value (when representing magnitude)

Quiz #2: Cartographic Process

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Try Again Choose One Map Type

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References

- Bertin, J. (1967). Sémiologie graphique. Les diagrammes Les réseaux Les cartes. Paris: Gauthier-Villars.
- By, R., Huisman, Otto, and Kraak, Menno-Jan. 2013. The core of GIScience: a process-based approach. Faculty of Geo-Information Science and Earth Observation (ITC), University of Twente. The Netherlands.
- Köbben, B. 2018. Open educational resources for cartography: the Thematic Mapping Tutor (Tech. Rep. No. e27203v1). PeerJ Inc. Retrieved 2022-03-25, from https://peerj.com/preprints/27203 (ISSN: 2167-9843)
- Roth, R.E,. 2017. Visual Variables. John Wiley & Sons, Ltd. DOI: 10.1002/9781118786352.wbieg0761.